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Adidas social media dataset

Adidas social media dataset

1.9 million social media mentions about Adidas spanning sneaker launches, athlete endorsements, Formula 1 partnerships, and streetwear culture debates across 8 social networks.

8 social networks

2022 - 2026

Updated monthly

Mentions

1,925,314

Views

5.8B

Engagement

670.5M

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7624485845952679190", "url": "[redacted]", "title": null, "text": "Did you know the creator of the @adidas predator was a former Liverpool player? 😱⚽️", "text_snippet": null, "timestamp": "2026-04-03T10:59:13Z", "lang": "en", "hashtags": null, "author": { "id": "6688256289787675653", "username": "liverpoolfc", "display_name": "Liverpool FC", "verified": true }, "engagement": { "like_count": 86200, "comment_count": 171, "share_count": 3014, "bookmark_count": 4836, "play_count": 654600 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7626033003625532694", "url": "[redacted]", "title": null, "text": "tag that one person 🥸#georgerussell #kimiantonelli #formula1 #adidas @Mercedes-AMG F1 ", "text_snippet": null, "timestamp": "2026-04-07T15:02:58Z", "lang": "en", "hashtags": [ "georgerussell", "kimiantonelli", "formula1", "adidas", "" ], "author": { "id": "6821492077018350597", "username": "adidas", "display_name": "adidas", "verified": true }, "engagement": { "like_count": 31600, "comment_count": 132, "share_count": 1673, "bookmark_count": 2908, "play_count": 133800 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7626296484312452384", "url": "[redacted]", "title": null, "text": "The new special adidas F50 Tunit arrives 🟢🔥 #boots #adidas #footballer #baller #footy ", "text_snippet": null, "timestamp": "2026-04-08T08:05:26Z", "lang": "en", "hashtags": [ "boots", "adidas", "footballer", "baller", "footy" ], "author": { "id": "6951343352836277253", "username": "11teamsports", "display_name": "11teamsports", "verified": true }, "engagement": { "like_count": 8661, "comment_count": 19, "share_count": 712, "bookmark_count": 384, "play_count": 90400 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null } ]

About this dataset

This dataset captures 1,925,314 social media mentions about Adidas globally - from sneaker release hype and athlete endorsement reactions to Formula 1 partnerships and streetwear culture debates.

Ideal for sportswear competitive intelligence, sponsorship ROI measurement, sneaker culture trend tracking, and brand health monitoring across the athletic and lifestyle segments.

Boolean query used

"adidas" OR "#adidas"

This dataset is generated by running the above query across social networks. All matching posts and their comments are included.

Data fields included

platform

string

url

string

type

string

content_type

string

id

string

text

string

timestamp

ISO 8601

lang

string

hashtags

array

author

object

mentions

array

engagement

object

media

object

metadata

object

title

string

text_snippet

string

$1,846

Based on 1,925,314 mentions at $0.00096/mention

Buy dataset

Delivered via JSON/CSV

Mentions

1,925,314

Views

5.8B

Engagement

670.5M

Social networks

8

Date range

2022 - 2026

Format

JSON / CSV

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