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Aflac social media dataset

Aflac social media dataset

This dataset contains 12,641 social media mentions of Aflac, featuring health and wellness survey discussions, influencer partnerships with the iconic duck mascot, and unexpected brand crossovers in gaming content.

8 social networks

2022 - 2026

Updated monthly

Mentions

12,641

Views

11.9M

Engagement

1.0M

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7Gq-XioZzCA", "url": "[redacted]", "title": "Worst Health Mistakes Young People Make", "text": "There were some interesting results from the Aflac Wellness Matters Survey this year! Learn more here: http://www.aflac.com/wellnessmatters\n\nI'll teach you how to become the media's go-to expert in your field. Enroll in The Professional's Media Academy now: https://www.professionalsmediaacademy.com/\n\nListen to my podcast, The Checkup with Doctor Mike, here:\nSpotify: https://go.doctormikemedia.com/spotify/CheckUpSpotify\nApple Podcasts: https://go.doctormikemedia.com/applepodcast/ApplePodcasts\n\nHe", "text_snippet": null, "timestamp": "2024-08-11T14:00:04Z", "lang": "en", "hashtags": [], "author": { "id": "UC0QHWhjbe5fGJEPz3sVb6nw", "username": "@DoctorMike", "display_name": "Doctor Mike" }, "engagement": { "view_count": 1481112, "like_count": 47758, "comment_count": 3631 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7132556620533484846", "url": "[redacted]", "title": null, "text": "#ad A stubborn Taurus? Takes one to know one. Thankfully Aflac can help protect from the unexpected! @aflacduck #duckvibes", "text_snippet": null, "timestamp": "2022-08-16T19:22:32Z", "lang": "en", "hashtags": [ "ad", "", "duckvibes" ], "author": { "id": "6792404439669965830", "username": "alexandramadison_", "display_name": "Alex and Jon" }, "engagement": { "like_count": 29000, "comment_count": 195, "share_count": 239, "bookmark_count": 515, "play_count": 1000000 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "zFyfCgGQjrc", "url": "[redacted]", "title": "Friday Night Funkin' VS Rare Wubbox | My Singing Monsters FULL WEEK (FNF MOD/Hard/Songs)", "text": "Friday Night Funkin' VSRare Wubbox | My Singing Monsters (FULL WEEK) for the PC in 2160p Ultra HD. VS Rare Wubbox from My Singing Monsters. Full Mod Title: Monday Night Monsterin'\nRareblin - Musician: https://youtu.be/jJCodcYf_ms\n \nIn an alternate universe (My Singing Monsters) BF & GF are monsters and that version of BF decides to visit Rare Wubbox for a rap battle. My Singing Monsters music fits the FNF format, since rhythms are used repeatedly. This mod is such a great callback to people's ch", "text_snippet": null, "timestamp": "2022-12-12T14:14:40Z", "lang": "en", "hashtags": [ "#FileInfo_859364", "#FridayNightFunkin", "#MySingingMonsters", "#Wubbox", "#CommunityGame" ], "author": { "id": "UCsJjXWCFZcDn-IAghR--S_A", "username": "@CommunityGame", "display_name": "CommunityGame" }, "engagement": { "view_count": 1044974, "like_count": 19348, "comment_count": 1027 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } } ]

About this dataset

This comprehensive social media dataset captures the diverse ways Aflac appears across digital platforms, from health awareness campaigns and wellness survey findings to creative influencer collaborations featuring the beloved Aflac duck. The conversations span serious health education content, personality-driven brand partnerships, and surprising pop culture intersections including gaming and entertainment crossovers.

Insurance professionals can analyze effective health communication strategies and mascot marketing campaigns, while brand marketers can study how financial services companies successfully engage younger demographics through wellness content and influencer partnerships. Content creators and social media strategists will find valuable insights into how traditional insurance brands adapt their messaging for different platforms and audiences.

Boolean query used

"Aflac"

This dataset is generated by running the above query across social networks. All matching posts and their comments are included.

Data fields included

platform

string

url

string

type

string

content_type

string

id

string

text

string

timestamp

ISO 8601

lang

string

hashtags

array

author

object

mentions

array

engagement

object

media

object

metadata

object

title

string

text_snippet

string

$12

Based on 12,641 mentions at $0.00096/mention

Buy dataset

Delivered via JSON/CSV

Mentions

12,641

Views

11.9M

Engagement

1.0M

Social networks

8

Date range

2022 - 2026

Format

JSON / CSV

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