Datasets

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Allstate social media dataset

Allstate social media dataset

This dataset contains 84,275 mentions of Allstate across social media, capturing sponsored content partnerships with automotive and entertainment creators, celebrity endorsements, and insurance quote promotions.

8 social networks

2022 - 2026

Updated monthly

Mentions

84,275

Views

1.4B

Engagement

5.2M

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "SouiAY9Uj5s", "url": "[redacted]", "title": "Steve Carell | Good Hang with Amy Poehler", "text": "Steve Carell's got a good embouchure. Amy hangs with the comedy legend and 'Rooster' star and talks about getting recognized in Massachusetts grocery stores, eating hot fudge sundaes on the set of 'Anchorman,' and what he said to Pam at the airport.\n\nHost: Amy Poehler\nGuests: Stephen Colbert and Steve Carell\nExecutive producers: Bill Simmons, Amy Poehler, and Jenna Weiss-Berman\nFor Paper Kite Productions: Executive producer Jenna Weiss-Berman, coordinator Sam Green, and supervising producer Joel", "text_snippet": null, "timestamp": "2026-03-24T10:00:43Z", "lang": "en", "hashtags": [], "author": { "id": "UC1lg-nYUcZ1pjo6EC2Nj5Sw", "username": "@Good-Hang-with-Amy-Poehler", "display_name": "Good Hang with Amy Poehler" }, "engagement": { "view_count": 604058, "like_count": 20031, "comment_count": 1332 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "pYSBUgezGtc", "url": "[redacted]", "title": "I Drove the Sketchiest Ford GT in America", "text": "Thanks to Allstate for sponsoring today’s episode! Click here https://bit.ly/4pVabVt to check Allstate first for a quote that could save you hundreds.\n\nI drove the legendary Ford GT with 850 hp and it is way too sketchy.\n\nBig thank you to Josh for letting us drive his baby. Check out Boden Autohaus on instagram and big thanks to the 405motoring boys! \nhttps://www.instagram.com/boden_autohaus/\nhttps://www.instagram.com/405motoring/\n\nDonut Podcasts is launching two all new podcasts this month so b", "text_snippet": null, "timestamp": "2026-01-27T16:01:21Z", "lang": "en", "hashtags": [], "author": { "id": "UCL6JmiMXKoXS6bpP1D3bk8g", "username": "@Donut", "display_name": "Donut" }, "engagement": { "view_count": 176688, "like_count": 8658, "comment_count": 374 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "UvKzKiYMDzo", "url": "[redacted]", "title": "Building a Supercharger From Scratch", "text": "Thanks to Allstate for sponsoring today’s episode! Click here https://bit.ly/3P9rgOT to check Allstate first for a quote that could save you hundreds.\n\nWhat goes into building a supercharger?\n\nDirector/Showrunner: Phillip Soulliere\nProduced by: Dani Maule\nCam Op: Edgar Grajeda & Phillip Soulliere\nAdditional Capture: Luis Calderon\nEdited by: Jacob Ashby\n\nSpecial thanks to Andrew Schwartz, Ricardo Sanchez, Buddy Bar Casting, and everyone at Vortech for having us!\n\n►Petersen Miata Meetup March 29th", "text_snippet": null, "timestamp": "2026-03-14T15:00:46Z", "lang": "en", "hashtags": [], "author": { "id": "UCL6JmiMXKoXS6bpP1D3bk8g", "username": "@Donut", "display_name": "Donut" }, "engagement": { "view_count": 139803, "like_count": 7230, "comment_count": 319 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } } ]

About this dataset

This comprehensive dataset captures Allstate's digital marketing presence across social media platforms, featuring sponsored automotive content partnerships, celebrity collaborations, and promotional campaigns. The conversations span from high-performance car reviews and automotive builds to comedy podcasts and entertainment shows, showcasing Allstate's diverse sponsorship strategy targeting automotive enthusiasts and entertainment audiences.

This dataset is valuable for analyzing insurance industry marketing strategies, understanding sponsored content effectiveness in automotive media, tracking celebrity endorsement campaigns, and examining how traditional insurance companies engage with digital creators. Researchers can explore brand partnership patterns, audience engagement with financial service sponsorships, and the evolution of insurance marketing in creator economy spaces.

Boolean query used

"Allstate"

This dataset is generated by running the above query across social networks. All matching posts and their comments are included.

Data fields included

platform

string

url

string

type

string

content_type

string

id

string

text

string

timestamp

ISO 8601

lang

string

hashtags

array

author

object

mentions

array

engagement

object

media

object

metadata

object

title

string

text_snippet

string

$81

Based on 84,275 mentions at $0.00096/mention

Buy dataset

Delivered via JSON/CSV

Mentions

84,275

Views

1.4B

Engagement

5.2M

Social networks

8

Date range

2022 - 2026

Format

JSON / CSV

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