American Express social media dataset

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "dgSG3sZM8fk", "url": "[redacted]", "title": "We Were Trapped in a Blizzard at 7,000 Feet… This is Bad", "text": "We were already at 7,000 feet when the storm escalated into a full blizzard... and suddenly, there was no way down. What started as a quiet snowy overnight turned into one of the most intense nights we've had on the road. We had to make a decision we never saw coming. Our van was buried. The road was gone. And the storm wasn't done.\n\nHave you ever been somewhere you couldn't get out of? Tell us in the comments — we read every one. If this one hit home, please like and subscribe for more real van", "text_snippet": null, "timestamp": "2026-03-10T20:59:01Z", "lang": "en", "hashtags": [ "#rvlife", "#vanlife", "#rvliving" ], "author": { "id": "UC99GtVg2esxExp_J0uPxO-g", "username": "@LetsTurnItUpWorld", "display_name": "LetsTurnItUpWorld" }, "engagement": { "view_count": 255665, "like_count": 16893, "comment_count": 1007 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7623451973639097631", "url": "[redacted]", "title": null, "text": "Community means everything, especially when it comes to uplifting the small businesses that keep our neighborhoods thriving. I’m proud to keep showing up, supporting local, and investing in communities and I hope you’ll join us. Thanks to @buttermilkskypieshop , @G R O W, drewssoulfood, lawrencegifts, cacti_cresent for having me and for all you’re doing in your community. #SmallBusinessSaturday #withAmex #ShopSmall #BackingSmall #SmallBusinessSaturdaygrants @American Express  @shopsmall  ", "text_snippet": null, "timestamp": "2026-03-31T16:07:39Z", "lang": "en", "hashtags": [ "", "", "smallbusinesssaturday", "withamex", "shopsmall", "backingsmall", "smallbusinesssaturdaygrants", "" ], "author": { "id": "863931", "username": "keith_lee125", "display_name": "Keith Lee", "verified": true }, "engagement": { "like_count": 16300, "comment_count": 255, "share_count": 142, "bookmark_count": 910, "play_count": 307000 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "image", "id": "7621861308950121751", "url": "[redacted]", "title": null, "text": "@Duran Duran have announced a massive show at American Express presents @BST Hyde Park! Head to the link in our bio for more info 🎟️ #DuranDuran #BSTHydePark #London #JustAnnounced", "text_snippet": null, "timestamp": "2026-03-27T09:14:47Z", "lang": "en", "hashtags": [ "", "", "duranduran", "bsthydepark", "london", "justannounced" ], "author": { "id": "6785440230172328965", "username": "livenationuk", "display_name": "Live Nation UK", "verified": true }, "engagement": { "like_count": 7234, "comment_count": 17, "share_count": 1623, "bookmark_count": 713, "play_count": 72700 }, "media": [ { "type": "image", "url": "[redacted]" } ], "metadata": null } ]