BlizzCon social media dataset

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7575007497157692679", "url": "[redacted]", "title": null, "text": "a cookie? or a compass? #LE_SSERAFIM #르세라핌 #Blizzard #BlizzCon @blizzard @overwatch ", "text_snippet": null, "timestamp": "2025-11-21T02:58:01Z", "lang": "en", "hashtags": [ "le_sserafim", "르세라핌" ], "author": { "id": "7021453334331147266", "username": "le_sserafim", "display_name": "LE SSERAFIM", "verified": true }, "engagement": { "like_count": 98800, "comment_count": 886, "share_count": 1478, "bookmark_count": 7859, "play_count": 1300000 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "image", "id": "t3_1qxuzt3", "url": "[redacted]", "title": "Vendetta is genuinely the best thing to happen to the lore, and to Doomfist’s character", "text": "I know there’s a lot of negative feelings about vendetta beating and supposedly killing Doomfist, which is stupid because he’s NOT dead yall he’s literally in the key art for blizzcon 2026, but she is literally the best thing to happen to the story and the development of Doomfist as a character. One of the biggest problems overwatch had was the stagnant story and what better way to fix that than by introducing the forgotten heiress of Talon. She’s hungry for power and most importantly, she’s det", "text_snippet": null, "timestamp": "2026-02-06T21:47:34.109000Z", "lang": "en", "hashtags": null, "author": { "id": "t2_t3qjierf4", "username": "MilleniumSage" }, "engagement": { "like_count": 3360, "comment_count": 666 }, "media": [ { "type": "image", "url": "[redacted]" } ], "metadata": { "flair": "News & Discussion", "flair_url": "https://www.reddit.com/r/Overwatch/?f=flair_name%3A%22News%20%26%20Discussion%22", "award_count": 4, "is_archived": false, "is_locked": false } }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "1986118376859578441", "url": "[redacted]", "title": null, "text": "BlizzCon Tickets go on sale Nov. 7!🚨\nWe’re back in Anaheim, California, Sept. 12-13, 2026.\nAre you in? 👀\n\nFor more details & pass info: https://t.co/Kyb3YcVzVk https://t.co/KkIGsHRoiM", "text_snippet": null, "timestamp": "2025-11-05T17:08:15Z", "lang": "en", "hashtags": null, "author": { "id": "331908924", "username": "Blizzard_Ent", "display_name": "Blizzard Entertainment", "verified": true }, "engagement": { "view_count": 991211, "like_count": 1622, "comment_count": 195, "repost_count": 266, "bookmark_count": 91 }, "media": [ { "type": null, "url": "[redacted]" } ], "metadata": null } ]