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BMW social media dataset

BMW social media dataset

8.9 million social media mentions about BMW covering car reviews, M-series performance debates, EV transition discussions, and motorsport commentary across 8 social networks.

8 social networks

2022 - 2026

Updated monthly

Mentions

8,960,802

Views

5.7B

Engagement

1.2B

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "2hebnXCoofU", "url": "[redacted]", "title": "WE TOOK A RISK ON A WRECKED AUDI A5 CONVERTIBLE WITH MAJOR DAMAGE", "text": "USE PROMO CODE [SR20] FOR YOUR carVertical VEHICLE HISTORY CHECK \nhttps://www.carvertical.com/sr20\n\n We bought a risky wrecked Audi A5 Convertible with major damage\n\n #wrecked #repairing #garage #crash #mechanic #copart #rebuilding #repair #repairing #YouTube #automobile #mini #audio #convertible #sline #salvage #crashed #car #scrap #auction #car #vehicle #motor #fighting \n\nhttps://www.jennychem.com/discount/SALVAGE8R5\n\n\nAirbag Service LTD :- Discount code SRS10\n \nhttps://www.airbagserv", "text_snippet": null, "timestamp": "2026-04-12T16:00:06Z", "lang": "en", "hashtags": [ "#wrecked", "#repairing", "#garage", "#crash", "#mechanic", "#copart", "#rebuilding", "#repair", "#repairing", "#YouTube", "#automobile", "#mini", "#audio", "#convertible", "#sline", "#salvage", "#crashed", "#car", "#scrap", "#auction", "#car", "#vehicle", "#motor", "#fighting", "#wrecked", "#salvage", "#repairing", "#rebuilding", "#crash", "#salvage", "#wrecked", "#Accident", "#copart", "#crash", "#project", "#Salvagerebuildsuk", "#robandchris" ], "author": { "id": "UCiGcuVR9bhKkRbz-Jb7RxKw", "username": "@sruk", "display_name": "salvage rebuilds uk" }, "engagement": { "view_count": 60322, "like_count": 7903, "comment_count": 276 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "vTWmZAQ05Yk", "url": "[redacted]", "title": "The Last Manual V8 Sedan: Why I’m Obsessed with This 900HP Cadillac CT5V | Jay Leno’s Garage", "text": "Jay Leno sits down with Parker Nirenstein of @VehicleVirgins to witness a true \"American BMW\"—a Cadillac CT5-V Blackwing pushed to a staggering 900 crank horsepower.\n\nFrom the factory, the Cadillac CT5-V Blackwing is a masterpiece, essentially a \"four-seater Corvette\" delivering 668 HP. But Parker wanted more. In this episode, Jay explores Parker’s personal daily driver, modified with a massive 2.6L Magnuson supercharger and racing headers to produce 750 HP at the wheels, which translates to ne", "text_snippet": null, "timestamp": "2026-04-13T16:00:06Z", "lang": "en", "hashtags": [ "#JayLenosGarage", "#CadillacCT5V", "#Blackwing", "#VehicleVirgins", "#ParkerNirenstein", "#ManualTransmission", "#SuperchargedV8", "#AmericanMuscle", "#SleeperSedan", "#JayLeno" ], "author": { "id": "UCQMELFlXQL38KPm8kM-4Adg", "username": "@jaylenosgarage", "display_name": "Jay Leno's Garage" }, "engagement": { "view_count": 166443, "like_count": 6289, "comment_count": 614 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "ytfvbE5Xz5M", "url": "[redacted]", "title": "Moto News: KTM 990 SMT Spied, Kawasaki, Enfield, Triumph & More!", "text": "BRAKE FREE - a dynamic brake light for your helmet to safeguard against nasty rear end shunts. Super simple to install, no wires, USB-C rechargable, with flawless brake detection that responds to engine braking too. Use the code \"MOTOBOB10\" for a discount at checkout:\nhttps://motobob.cc/u/brakefreeuk - UK\nhttps://motobob.cc/u/brakefreeeu - Europe\nhttps://motobob.cc/u/brakefreeus - US\n\n00:00 THIS WEEK\n00:40 BRAKE FREE\n00:55 1. 890 SMT\n03:06 2. HYBRID UPDATE\n04:48 3. KAWA DEAL\n05:41 4. FLEA FLIES\n", "text_snippet": null, "timestamp": "2026-04-11T09:46:12Z", "lang": "en", "hashtags": [ "#1" ], "author": { "id": "UCVl9F_a0502MHWojj445QsA", "username": "@motobob", "display_name": "MOTOBOB" }, "engagement": { "view_count": 66312, "like_count": 2346, "comment_count": 171 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } } ]

About this dataset

This dataset captures 8,960,802 social media mentions about BMW - from vehicle history checks and car review content to M-series performance debates, electric vehicle transition sentiment, and classic car appreciation.

Ideal for automotive competitive intelligence, understanding enthusiast communities, EV adoption sentiment tracking, and measuring brand perception across luxury and performance segments.

Boolean query used

"BMW" OR "#BMW"

This dataset is generated by running the above query across social networks. All matching posts and their comments are included.

Data fields included

platform

string

url

string

type

string

content_type

string

id

string

text

string

timestamp

ISO 8601

lang

string

hashtags

array

author

object

mentions

array

engagement

object

media

object

metadata

object

title

string

text_snippet

string

$8,594

Based on 8,960,802 mentions at $0.00096/mention

Buy dataset

Delivered via JSON/CSV

Mentions

8,960,802

Views

5.7B

Engagement

1.2B

Social networks

8

Date range

2022 - 2026

Format

JSON / CSV

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