Burberry social media dataset

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7610181314200833302", "url": "[redacted]", "title": null, "text": "#MatthewMacfadyen is amongst the star-studded guest list at tonight’s #Burberry #LFW show! #succession ", "text_snippet": null, "timestamp": "2026-02-23T21:50:20Z", "lang": "en", "hashtags": [ "matthewmacfadyen", "burberry", "lfw" ], "author": { "id": "6953592086298313734", "username": "whowhatwear.uk", "display_name": "Who What Wear UK", "verified": true }, "engagement": { "like_count": 86300, "comment_count": 830, "share_count": 10000, "bookmark_count": 3838, "play_count": 440500 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7621890451439652118", "url": "[redacted]", "title": null, "text": "This young Birmingham City fan is still missing as fellow football supporters help search for him. Paul Pike, from Kings Heath, had travelled to watch the Blues play Derby County in the Championship on Saturday, March 21. Paul, who has ADHD and is autistic, was last seen in a Sergio Tacchino tracksuit top, which is grey on the top and black on the bottom. He was also wearing a Burberry patterned baseball cap, a navy blue polo shirt and blue jeans. The teenager was described as white, around 6ft", "text_snippet": null, "timestamp": "2026-03-27T11:30:00Z", "lang": "en", "hashtags": [ "missing", "birminghamcity", "bluesfan", "bcfc", "birmingham", "derby", "football" ], "author": { "id": "6752036082009359366", "username": "birmingham.live", "display_name": "birmingham.live", "verified": true }, "engagement": { "like_count": 26200, "comment_count": 367, "share_count": 862, "bookmark_count": 1637, "play_count": 1100000 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "image", "id": "7610188060302576919", "url": "[redacted]", "title": null, "text": "The beautiful game’s biggest ballers checked in. #burberry #eze #leahwilliamson #skepta #lfw ", "text_snippet": null, "timestamp": "2026-02-23T22:16:29Z", "lang": "en", "hashtags": [ "burberry", "eze", "leahwilliamson", "skepta", "lfw" ], "author": { "id": "6746206013852615685", "username": "vsrsus", "display_name": "VERSUS", "verified": true }, "engagement": { "like_count": 5899, "comment_count": 11, "share_count": 80, "bookmark_count": 227, "play_count": 64300 }, "media": [ { "type": "image", "url": "[redacted]" } ], "metadata": null } ]