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Buy now pay later social media dataset

Buy now pay later social media dataset

100,268 social media mentions about Buy now pay later across 8 social networks.

8 social networks

2022 - 2026

Updated monthly

Mentions

100,268

Views

172.7M

Engagement

8.6M

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "5NHz4qWxUww", "url": "[redacted]", "title": "Wait… Why Is Every Fast Food CEO Fighting in This BURGER WAR?!", "text": "Join the Patreon 👉🏾 https://patreon.com/SocialSymone\nWait… Fast Food CEOs Are ACTUALLY Beefing?! Viral TikTok burger videos, fast food prices, inflation, affordability, consumer spending, and corporate drama are colliding as McDonald’s, Wendy’s, Burger King, and more turn burgers into a full-blown marketing war.\n\nFull description\n\nWait… Fast Food CEOs Are ACTUALLY Beefing?! Viral TikTok burger videos, fast food prices, inflation, affordability, consumer spending, and corporate drama are collidin", "text_snippet": null, "timestamp": "2026-03-12T14:00:09Z", "lang": "en", "hashtags": [], "author": { "id": "UCqBkdAuMACt37Ek6p4BemVA", "username": "@SocialSymone", "display_name": "Social Symone ♡" }, "engagement": { "view_count": 61197, "like_count": 3203, "comment_count": 1350 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } }, { "platform": "[redacted]", "type": "content", "content_type": "text", "id": "t3_1rzh9ya", "url": "[redacted]", "title": "My apologies for the next rate raise", "text": "Family, I must apologise, I recklessly spent $300 today on discretionarily choosing to fill up my car so that I can continue to travel to work next week. My sincere apologies in advance. Maybe I can Afterpay my next tank to spread out my extravagant lifestyle over a few months!!", "text_snippet": null, "timestamp": "2026-03-21T03:38:43.134000Z", "lang": "en", "hashtags": null, "author": { "id": "t2_8gaj1eso", "username": "Suchisthe007life" }, "engagement": { "like_count": 1934, "comment_count": 269 }, "media": null, "metadata": { "flair": null, "flair_url": null, "award_count": 0, "is_archived": false, "is_locked": false } }, { "platform": "[redacted]", "type": "content", "content_type": "image", "id": "t3_1rxhr5u", "url": "[redacted]", "title": "Eat Now, Pay Later ng Jollibee and Atome (we're fcked economically, aren't we?)", "text": "Or, maybe I'm just reading too much into this language. Am I just overanalyzing? I don't know. I saw that post in another PH sub. I just noticed that almost everyone is on BNPL (buy now, pay later). Pero, pati ba fast food? Personally, this is a sign na mahina na ang buying power ng mga Filipinos. Kahit yung mga small purchases sa shopee na less than 1k, may naka BNPL. Tapos, mababasa mo na tinatakbuhan pa ng iba yung mga loans nila. Maybe I'm just a doomer, but, this seems like a bad sign of wh", "text_snippet": null, "timestamp": "2026-03-18T22:00:14.365000Z", "lang": "en", "hashtags": null, "author": { "id": "t2_fjvb4zku", "username": "arnimosity_" }, "engagement": { "like_count": 1428, "comment_count": 268 }, "media": [ { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" } ], "metadata": { "flair": "", "flair_url": null, "award_count": 0, "is_archived": false, "is_locked": false } } ]

About this dataset

This dataset captures 100,268 social media mentions about Buy now pay later across 8 social networks.

Data is collected using Datashake's data collection infrastructure covering Reddit, YouTube, TikTok, Instagram, Facebook, X, Bluesky, and LinkedIn.

Boolean query used

"buy now pay later" OR "BNPL" OR "#BNPL" OR "Klarna" OR "Afterpay"

This dataset is generated by running the above query across social networks. All matching posts and their comments are included.

Data fields included

platform

string

url

string

type

string

content_type

string

id

string

text

string

timestamp

ISO 8601

lang

string

hashtags

array

author

object

mentions

array

engagement

object

media

object

metadata

object

title

string

text_snippet

string

$96

Based on 100,268 mentions at $0.00096/mention

Buy dataset

Delivered via JSON/CSV

Mentions

100,268

Views

172.7M

Engagement

8.6M

Social networks

8

Date range

2022 - 2026

Format

JSON / CSV

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