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Chipotle social media dataset

Chipotle social media dataset

1,180,955 social media mentions about Chipotle spanning portion size debates, menu reviews, food quality discussions, and fast-casual dining competition across 8 social networks.

8 social networks

2022 - 2026

Updated monthly

Mentions

1,180,955

Views

5.7B

Engagement

454.8M

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7627673272011820318", "url": "[redacted]", "title": null, "text": "Chipotle Grilled Cheese Burrito Mukbang - Track your calories & workouts with @liftoff_app #chipotle #mukbang #foodie #foodtiktok #fypシ゚viral ", "text_snippet": null, "timestamp": "2026-04-12T01:08:16Z", "lang": "en", "hashtags": [ "", "chipotle", "mukbang", "foodie", "foodtiktok", "fypシ゚viral" ], "author": { "id": "7248839609550881834", "username": "samw_k", "display_name": "SAMWOO" }, "engagement": { "like_count": 75200, "comment_count": 326, "share_count": 3965, "bookmark_count": 5427, "play_count": 580000 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7626162927623507213", "url": "[redacted]", "title": null, "text": "Chili’s Honey Chipotle Chicken Tenders. Want to learn how to make these at home? Go to @Spilling_the_Sweet_Tea| Foodie and grab her cookbook! @Chili’s Grill & Bar ", "text_snippet": null, "timestamp": "2026-04-07T23:27:27Z", "lang": "en", "hashtags": null, "author": { "id": "6982313923022291974", "username": "its_sogood", "display_name": "Miriam" }, "engagement": { "like_count": 32700, "comment_count": 318, "share_count": 2081, "bookmark_count": 6665, "play_count": 163600 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7628362017413319967", "url": "[redacted]", "title": null, "text": "These maple chipotle chicken tenders were absolutely perfect. Here is the recipe. Maple Chipotle Chicken Sauce     •    1/2 cup maple syrup     •    1/4 cup ketchup     •    2 tbs butter     •    1/2 tsp chipotle powder     •    1/2 tsp salt Add everything to a pan and bring to a simmer, then remove from heat and let it cool. Chicken     •    1.5 lbs chicken tenders     •    2 cups buttermilk     •    3 cups flour     •    1/4 cup cornstarch     •    1 tsp salt     •    2 tsp garlic powder     ", "text_snippet": null, "timestamp": "2026-04-13T21:40:55Z", "lang": "en", "hashtags": null, "author": { "id": "6726957491932677126", "username": "karissaastevens", "display_name": "Karissa Stevens" }, "engagement": { "like_count": 28100, "comment_count": 83, "share_count": 223, "bookmark_count": 1526, "play_count": 198000 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null } ]

About this dataset

This dataset captures 1,180,955 social media mentions about Chipotle - from viral portion size controversies and burrito bowl customization tips to employee experiences, new menu item reactions, and competitive comparisons with other fast-casual chains.

Ideal for QSR competitive intelligence, menu innovation tracking, understanding what drives fast-casual brand loyalty, and monitoring food quality perception.

Boolean query used

01KPD8032GAWADZ8QZ3N7T5P5P

This dataset is generated by running the above query across social networks. All matching posts and their comments are included.

Data fields included

platform

string

url

string

type

string

content_type

string

id

string

text

string

timestamp

ISO 8601

lang

string

hashtags

array

author

object

mentions

array

engagement

object

media

object

metadata

object

title

string

text_snippet

string

$1,133

Based on 1,180,955 mentions at $0.00096/mention

Buy dataset

Delivered via JSON/CSV

Mentions

1,180,955

Views

5.7B

Engagement

454.8M

Social networks

8

Date range

2022 - 2026

Format

JSON / CSV

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