Daytona 500 social media dataset

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "7607249110336326925", "url": "[redacted]", "title": null, "text": "Michael Jordan owns 23XI Racing, the organization of 2026 Daytona 500 winner Tyler Reddick 🏁 🎊", "text_snippet": null, "timestamp": "2026-02-16T00:12:09Z", "lang": "en", "hashtags": null, "author": { "id": "6663189721033834502", "username": "cbssports", "display_name": "CBS Sports", "verified": true }, "engagement": { "like_count": 47500, "comment_count": 1804, "share_count": 4028, "bookmark_count": 2684, "play_count": 1100000 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "2023183185539129779", "url": "[redacted]", "title": null, "text": "Michael Jordan was TOO HYPE after his NASCAR team won the Daytona 500 😭🔥\n\n(Via @NASCARONFOX)\n\nhttps://t.co/QPUIOwo9l0", "text_snippet": null, "timestamp": "2026-02-15T23:50:35Z", "lang": "en", "hashtags": null, "author": { "id": "890891", "username": "BleacherReport", "display_name": "Bleacher Report", "verified": true }, "engagement": { "view_count": 805639, "like_count": 20184, "comment_count": 198, "repost_count": 1635, "bookmark_count": 763 }, "media": [ { "type": null, "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "image", "id": "2023917639832334779", "url": "[redacted]", "title": null, "text": "Happy Birthday to my great friend MJ! The year is off to a great start with a recent NASCAR win with his business partner Denny Hamlin at the Daytona500, and I’m so excited to see what the rest of the year has in store for you! https://t.co/TurAMPNidO", "text_snippet": null, "timestamp": "2026-02-18T00:29:02Z", "lang": "en", "hashtags": null, "author": { "id": "248900032", "username": "MagicJohnson", "display_name": "Earvin Magic Johnson", "verified": true }, "engagement": { "view_count": 215470, "like_count": 8718, "comment_count": 115, "repost_count": 870, "bookmark_count": 206 }, "media": [ { "type": null, "url": "[redacted]" }, { "type": null, "url": "[redacted]" }, { "type": null, "url": "[redacted]" }, { "type": null, "url": "[redacted]" } ], "metadata": null } ]