Datasets

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Direct to consumer brands social media dataset

Direct to consumer brands social media dataset

224,086 social media mentions about Direct to consumer brands across 8 social networks.

8 social networks

2022 - 2026

Updated monthly

Mentions

224,086

Views

1.5B

Engagement

26.9M

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "OKBIQtCvWUs", "url": "[redacted]", "title": "I PROPOSED! *SHE CRIED*", "text": "WE'RE ENGAGED! 💍 Do you guys think Michelle was surprised by the proposal? ❤️\n\nCinematographer: Danilo Hernandez\nInstagram: https://instagram.com/dhcinephoto\nWebsite: http://dhcinephoto.com\n\nDiamonds Direct is a premier direct-to-consumer jewelry retailer headquartered in Charlotte, North Carolina that has built a strong reputation for offering exceptional value, quality, and expertise. Acquired by Signet Jewelers in 2021, Diamonds Direct provides an extensive selection of loose and mounted diam", "text_snippet": null, "timestamp": "2026-03-21T14:00:39Z", "lang": "en", "hashtags": [ "#lucasandmarcus", "#dobrebrothers", "#proposal" ], "author": { "id": "UCwD4x63A9KC7Si2RuSfg-SA", "username": "@LucasandMarcus", "display_name": "Lucas and Marcus" }, "engagement": { "view_count": 352362, "like_count": 18763, "comment_count": 1996 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "-jvLLWE2oJ4", "url": "[redacted]", "title": "It's Goodbye for Now...", "text": "All good things must come to an end. I have decided to take down my old setup and build something that's better for me.\nCheck out the Dreame X60 Max Ultra Complete\nAMZ-US-Link:https://dreame.shopping/47WiwC7\nDTC-US-Link:https://dreame.shopping/4uEmpFu\n\n📷Instagram: https://www.instagram.com/ed.techsource/\n🔥TS Mousepads: https://techsourceshop.com\n👽Join our Discord here: https://discord.gg/techsource\n\n🔥Extras🔥\n83 Piece Screwdriver Kit: https://www.amazon.com/dp/B0GFTDT5X4\nPrecision Bit Kit: https:", "text_snippet": null, "timestamp": "2026-03-28T18:30:07Z", "lang": "en", "hashtags": [], "author": { "id": "UChIZGfcnjHI0DG4nweWEduw", "username": "@TechSource", "display_name": "TechSource" }, "engagement": { "view_count": 184947, "like_count": 8313, "comment_count": 511 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } }, { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "CRuJn6mjlKI", "url": "[redacted]", "title": "I'm NOT An Electrician. I Did It Anyway (and You Can Too)", "text": "Narwal Flow 2 Launch Special Offer (Apr 13 - Apr 28):\n💰 Special Launch Price: $1,099 USD / $1,499 CAD\n(Original Price: $1,499 USD / $1,799 CAD)\n✅ 3-Year Warranty\n✅ FREE Premium Accessory Gift Bag (Value: $200+)\n🔗 Shop Now:\nUS:\nDTC: https://bit.ly/3PCytY6\nAMZ: https://amzn.to/4lXfymY\nCA:\nDTC: https://bit.ly/3NFOThP\nAMZ: https://amzn.to/4lU9mvO\n\n--\n\n🛠 Join The Maker Alliance to directly support the channel and access exclusive videos, discounts, and our private Discord community! \nhttps://themaker", "text_snippet": null, "timestamp": "2026-04-11T15:00:19Z", "lang": "en", "hashtags": [ "#ILikeToMakeStuff" ], "author": { "id": "UC6x7GwJxuoABSosgVXDYtTw", "username": "@Iliketomakestuff", "display_name": "I Like To Make Stuff" }, "engagement": { "view_count": 92243, "like_count": 4977, "comment_count": 371 }, "media": [ { "type": "video", "url": "[redacted]" } ], "metadata": { "keywords": null } } ]

About this dataset

This dataset captures 224,086 social media mentions about Direct to consumer brands across 8 social networks.

Data is collected using Datashake's data collection infrastructure covering Reddit, YouTube, TikTok, Instagram, Facebook, X, Bluesky, and LinkedIn.

Boolean query used

"direct to consumer" OR "DTC" OR "D2C" OR "#DTC"

This dataset is generated by running the above query across social networks. All matching posts and their comments are included.

Data fields included

platform

string

url

string

type

string

content_type

string

id

string

text

string

timestamp

ISO 8601

lang

string

hashtags

array

author

object

mentions

array

engagement

object

media

object

metadata

object

title

string

text_snippet

string

$215

Based on 224,086 mentions at $0.00096/mention

Buy dataset

Delivered via JSON/CSV

Mentions

224,086

Views

1.5B

Engagement

26.9M

Social networks

8

Date range

2022 - 2026

Format

JSON / CSV

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