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Diwali social media dataset

Diwali social media dataset

2,212,728 social media mentions about Diwali capturing festival celebrations, cultural traditions, brand campaigns, and diaspora community content across 8 social networks.

8 social networks

2022 - 2026

Updated monthly

Mentions

2,212,728

Views

6.8B

Engagement

1.1B

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "video", "id": "2033529137441431754", "url": "[redacted]", "title": null, "text": "When a soldier guards our borders, he does not calculate his sacrifice in tax slabs.\n\nHe spends Diwali in a bunker. Eid on the border. Misses family milestones. And sometimes he loses a part of his body in service of the nation.\n\nThat disability pension is not income. It is https://t.co/A5p5uOKQdh", "text_snippet": null, "timestamp": "2026-03-16T13:01:42Z", "lang": "en", "hashtags": null, "author": { "id": "98815583", "username": "raghav_chadha", "display_name": "Raghav Chadha", "verified": true }, "engagement": { "view_count": 150241, "like_count": 6409, "comment_count": 319, "repost_count": 1729, "bookmark_count": 146 }, "media": [ { "type": null, "url": "[redacted]" } ], "metadata": null }, { "platform": "[redacted]", "type": "content", "content_type": "image", "id": "t3_1s1is9b", "url": "[redacted]", "title": "I lost my Soul dog and I can’t cope.", "text": "My dearest Spot, a street dog I adopted 9 years ago passed two days back., and I’m not able to eat or sleep. My best friend and baby for 9 years is no longer there. She always slept with me, woke up with me, ate with me, she has seen me as a college going kid, as a working women, she saw me get married to the man I love and I thought she’ll be beside me through mother hood and watch my kids grow up.I thought I’ll see her grow old and probably pass comfortably at home. But fate had other plans, s", "text_snippet": null, "timestamp": "2026-03-23T14:42:40.646000Z", "lang": "en", "hashtags": null, "author": { "id": "t2_vgljhhmq", "username": "SilkySushiCat" }, "engagement": { "like_count": 5331, "comment_count": 241 }, "media": [ { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" }, { "type": "image", "url": "[redacted]" } ], "metadata": { "flair": "", "flair_url": null, "award_count": 25, "is_archived": false, "is_locked": false } }, { "platform": "[redacted]", "type": "content", "content_type": "image", "id": "t3_1r7flo6", "url": "[redacted]", "title": "Tea On Ranbir Kapoor", "text": "RK confirmed on his live that the Bhansali movie is pushed to late 2026/2027. The official reason is big action sequences.That is a cover-up. The buzz is that RK is paranoid about a Padmaavat situation (where the second lead eats up the main hero) he asked Bhansali to tweak the second half to make his character more dominant over Vicky’s. The delay is actually a standoff. SLB is furious, hence the silence from the production house. While he was posting stories, Alia was notably silent on her mai", "text_snippet": null, "timestamp": "2026-02-17T19:12:48.198000Z", "lang": "en", "hashtags": null, "author": { "id": "t2_20492zvuwb", "username": "BatmanDomes" }, "engagement": { "like_count": 1283, "comment_count": 300 }, "media": [ { "type": "image", "url": "[redacted]" } ], "metadata": { "flair": "", "flair_url": "https://www.reddit.com/r/BollyBlindsNGossip/?f=flair_name%3A%22Unverified%20News%22", "award_count": 1, "is_archived": false, "is_locked": false } } ]

About this dataset

This dataset captures 2,212,728 social media mentions about Diwali - from celebration photos and traditional recipes to brand Diwali campaigns, diaspora community discussions, and cross-cultural festival explanations.

Valuable for understanding how cultural festivals drive social media engagement, brand campaign effectiveness during Diwali, South Asian diaspora consumer insights, and seasonal marketing intelligence.

Boolean query used

"Diwali" OR "#Diwali" OR "Deepavali"

This dataset is generated by running the above query across social networks. All matching posts and their comments are included.

Data fields included

platform

string

url

string

type

string

content_type

string

id

string

text

string

timestamp

ISO 8601

lang

string

hashtags

array

author

object

mentions

array

engagement

object

media

object

metadata

object

title

string

text_snippet

string

$2,122

Based on 2,212,728 mentions at $0.00096/mention

Buy dataset

Delivered via JSON/CSV

Mentions

2,212,728

Views

6.8B

Engagement

1.1B

Social networks

8

Date range

2022 - 2026

Format

JSON / CSV

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