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Dry January social media dataset

Dry January social media dataset

46,846 social media mentions about Dry January across 8 social networks.

8 social networks

2022 - 2026

Updated monthly

Mentions

46,846

Views

37.0M

Engagement

6.6M

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "text", "id": "t3_1qz0o15", "url": "[redacted]", "title": "The aftermath of dry January", "text": "So we completed Dry January. My long term partner said to me last night \"I am sick of being a square, remember the last time we stopped you drank ok for a few weeks.... I am not going to stop drinking because you can't behave yourself\" He then went out and bought a 700ml bottle of vodka. I went to bed. He woke me up coming to bed so I went to sleep on the sofa. Woke up and all the vodka is gone. I would rather be a square than be what I used to be. 48 days today IWNDWYT.", "text_snippet": null, "timestamp": "2026-02-08T05:36:48.456000Z", "lang": "en", "hashtags": null, "author": { "id": "t2_dcev7emv", "username": "Reasonable-Worker921" }, "engagement": { "like_count": 1807, "comment_count": 146 }, "media": null, "metadata": { "flair": null, "flair_url": null, "award_count": 0, "is_archived": false, "is_locked": false } }, { "platform": "[redacted]", "type": "content", "content_type": "text", "id": "t3_1s602nb", "url": "[redacted]", "title": "Fat ugly and mean", "text": "I’ve quit 100 times. What I will say is that my consumption is significantly down from what it was 10 years ago. 1 bottle of wine every weeknight, 2 on weekends plus liquor. Functional enough and thought I was having fun. Husband quit cold turkey. Just hit 5 years this January. Mine slowed but two airplane shooters on the way home from work, maybe a half bottle of wine on Saturday. A fancy cocktail at dinner. I thought I was managing it, until it would blow up again. This past Christmas was over", "text_snippet": null, "timestamp": "2026-03-28T13:15:54.758000Z", "lang": "en", "hashtags": null, "author": { "id": "t2_28e8wsu4bn", "username": "AggressiveSherbetty" }, "engagement": { "like_count": 1508, "comment_count": 144 }, "media": null, "metadata": { "flair": null, "flair_url": null, "award_count": 0, "is_archived": false, "is_locked": false } }, { "platform": "[redacted]", "type": "content", "content_type": "text", "id": "t3_1qrl7zl", "url": "[redacted]", "title": "Fuck Target", "text": "Really annoyed right now. Target had an end cap display for Dry January. They were showcasing NA beverages on sale for the month, and I saw several products that I know and love, and a few new ones. I grabbed a rose and brought it home to chill. Just opened it and took a sip and knew IMMEDIATELY that it had alcohol. It was, in fact, 9% ABV. It wasn’t misplaced - there were many bottles of it on the Dry January end cap, and maybe I would have figured it out when I was at the cash register and the", "text_snippet": null, "timestamp": "2026-01-30T23:07:35.363000Z", "lang": "en", "hashtags": null, "author": { "id": "t2_i1mjlolx", "username": "Unpoppedcork" }, "engagement": { "like_count": 1233, "comment_count": 221 }, "media": null, "metadata": { "flair": null, "flair_url": null, "award_count": 0, "is_archived": false, "is_locked": false } } ]

About this dataset

This dataset captures 46,846 social media mentions about Dry January across 8 social networks.

Data is collected using Datashake's data collection infrastructure covering Reddit, YouTube, TikTok, Instagram, Facebook, X, Bluesky, and LinkedIn.

Boolean query used

"Dry January" OR "#DryJanuary" OR "#DryJan"

This dataset is generated by running the above query across social networks. All matching posts and their comments are included.

Data fields included

platform

string

url

string

type

string

content_type

string

id

string

text

string

timestamp

ISO 8601

lang

string

hashtags

array

author

object

mentions

array

engagement

object

media

object

metadata

object

title

string

text_snippet

string

$45

Based on 46,846 mentions at $0.00096/mention

Buy dataset

Delivered via JSON/CSV

Mentions

46,846

Views

37.0M

Engagement

6.6M

Social networks

8

Date range

2022 - 2026

Format

JSON / CSV

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