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McDonald's social media dataset

McDonald's social media dataset

Social media mentions about McDonald's, menu items, promotions, and customer experiences across 8 social networks.

8 social networks

2021 - 2026

Updated monthly

Mentions

3,130,452

Views

13.0B

Engagement

801.3M

Sample data

[ { "platform": "[redacted]", "type": "content", "content_type": "image", "id": "t3_1s7qn4g", "url": "[redacted]", "title": "It's Mutant Plush Monday!", "text": "his name is Platinums The lion is a Ty Punkies. I removed his tail and replaced it with a McDonalds Teenie Beanie...", "text_snippet": null, "timestamp": "2026-03-30T13:30:19Z", "lang": "en", "hashtags": null, "author": {"id": "t2_rqeo03j1", "username": "catschimeras"}, "engagement": {"like_count": 6, "comment_count": 3}, "media": [{"type": "image", "url": "[redacted]"}], "metadata": {"flair": null, "award_count": 0} }, { "platform": "[redacted]", "type": "content", "content_type": "image", "id": "t3_1s6synp", "url": "[redacted]", "title": "American conservative intellectual", "text": "The ad placements on conservative sites really rocks, especially misspelling ingredients in your bovine add and just McDonald's fries...", "text_snippet": null, "timestamp": "2026-03-29T11:47:18Z", "lang": "en", "hashtags": null, "author": {"id": "t2_14s7mltna9", "username": "girl_debored"}, "engagement": {"like_count": 26, "comment_count": 12}, "media": [{"type": "image", "url": "[redacted]"}], "metadata": {"flair": null, "award_count": 0} }, { "platform": "[redacted]", "type": "content", "content_type": "image", "id": "t3_1s68e7o", "url": "[redacted]", "title": "Grilled chicken in the US?", "text": "I was under the impression that McDonalds USA had discontinued the grilled chicken on a national scale due to low sales...", "text_snippet": null, "timestamp": "2026-03-28T18:41:33Z", "lang": "en", "hashtags": null, "author": {"id": "t2_5xcsft19", "username": "railroadfrog"}, "engagement": {"like_count": 15, "comment_count": 20}, "media": [{"type": "image", "url": "[redacted]"}], "metadata": {"flair": null, "award_count": 0} } ]

About this dataset

This dataset captures social media conversation about McDonald's globally. It includes menu reviews, promotional reactions, employee experiences, franchise news, and competitive fast food discussion.

Typical use cases include QSR competitive intelligence, menu innovation research, brand health tracking, and customer experience analysis.

Data is collected from 8 social networks using Datashake's data collection infrastructure.

Boolean query used

"mcdonalds" OR "mcdonald's" OR "#mcdonalds"

This dataset is generated by running the above query across social networks. All matching posts and their comments are included.

Data fields included

platform

string

url

string

type

string

content_type

string

id

string

text

string

timestamp

ISO 8601

lang

string

hashtags

array

author

object

mentions

array

engagement

object

media

object

metadata

object

title

string

text_snippet

string

$3,002

Based on 3,130,452 mentions at $0.00096/mention

Buy dataset

Delivered via JSON/CSV

Mentions

3,130,452

Views

13.0B

Engagement

801.3M

Social networks

8

Date range

2021 - 2026

Format

JSON / CSV

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