Build vs buy

Data collection looks simple until your engineers are spending half their week maintaining broken connectors. Here's what the cost of social data complexity does to your roadmap, and your business.

Think building review scraping in-house is cheaper? Here's what it actually costs, and why it's easy to get wrong.

Your team needs social media data. Instagram mentions, TikTok engagement, Twitter sentiment, LinkedIn metrics. Someone suggested, "Why don't we just build this ourselves? How hard can it be?"